“The best marketing doesn’t feel like marketing.”
- Tom Fishburne
What is marketing?
Marketing is the most important step toward the success of your product/service. Marketing is
the communication between the company and its potential consumers. That is why it is very important to set a perfect marketing plan for your business.
In order to do that there is some points that you need to follow to create a perfect marketing
plan for your business which will increase your sales.
Below are the five main questions that you need to answer in order to succeed:
1. What is the company current situation?
Show out your strength and weaknesses, you need to know where you stand between
your competitors and show what makes you different. You need to understand the market what
does you competitors offer and what are the consumers’ needs.
2. Who are your targeted Audience?
Now that you have understood your market its time to know who targeted audience
are. You need to list them down according to your product or service that you provide the
targeted gender Age or according to their earnings and geographical location. And if you are a
Business-to-Business marketer you need to define the type of businesses you are targeting.
3. What are your marketing Goals?
The main thing here is to set reasonable, manageable and measurable goals for
your campaign.
Set down what you want to achieve from your marketing plan is your target branding
and awareness or is to increase the sales of your product?
4. What are your strategies?
Now that you have set your goals it is time to set those strategies tools and tactics that
you will follow in order to accomplish them successfully. This point is the heart and soul of your
marketing plan stay Caution.
5. Now set your marketing Budget!
This might be the trickiest part of the plan! You need to set a balanced budget for your
marketing plan where it is high enough to reach your goals yet low enough so it won’t be a load
on your budget.
Now it is time to execute the plan!
In order to do that you need to know that there so many ways to start marketing your brand
Social media
Social media is now number one marketing tool since it is cheap yet effective and you
can stay in touch with your customers 24/7 and give them all the information needed at
any time
Public Relation
You need to provide you customers with information that would show them how they
can succeed with your service or product. You need to think of their needs not your own
interests.
SEO
You need to keep an eye on your competitors Online and to make sure that you are
using the right keywords and keep on updating your website.
Email Marketing
Although is a bit out of the competition ever since social media started but it still works
if your target is business-to-business .
Outdoor advertising
Be smart of where you do that make sure to use it efficiently.
We at Abstract media make a full researches and studies of your market in order to
provide you with a full marketing plan that will be efficient and beneficial.
For more information about marketing feel free to eighty eight digital team :)